Custom E-Commerce Jewelry Retail Platform / Ritani


Ritani is a high-end jewelry brand that has modernized the way people purchase diamond engagement rings and jewelry online. They needed a custom ecommerce platform that would seamlessly integrate a unique customer shopping experience and intuitive vendor management tools with a powerful backend system for both operational and executive-level insights.

Pain Points

  • Multiple 3rd Party Systems
  • Manual Processes
  • Complex Communications
  • Lack of Metrics
  • Outdated Software

We Provided

Document Management

Process Workflow



Integrated Systems

Mobile Platforms

Vendor Management

Task Management

Billing & Payments

Intranets & Extranets

Database Architecture

Case Management

Ecommerce Platform

UX & UI Design

Web Applications

Art Direction & Design

Our Solution

As one of our longest customer relationships, we have had the unique pleasure of helping Ritani grow since their early days to the industry leaders that they are today. Over the years we have developed everything from ecards to websites to backend B2B and retailer management systems for Ritani. The latest Ritani website showcases groundbreaking interactive features including a Virtual Gemologist, Interactive Jewelry Designer Tool and the most powerful and robust diamond and jewelry search in the industry today. Our team built a solution for Ritani that sets a new standard.

“All I can say about Lithyem is that I can with utmost certainty predict that you would never regret working with them. After working with them for over 5 years in many different projects, their response, service and detail is always as it was their first day on the job. Only have the best things on the world to say.”
– Joel Klein, President / Ritani

Real Results

Increase in Sales Annually

Increased Efficiency

Conversion Increased

Ritani Custom E-Commerce Platform and Vendor Management System

Lithyem developed a comprehensive solution for Diamond Jewelry and Engagement Ring leader, Ritani. Our solution included a number of industry-first components for customers, vendors, managers and executives involved in the Ritani supply chain.

Based on the complexity and requirements of the system that needed to be developed, we opted for a fully custom Ruby on Rails platform solution that included:

  • E-Commerce Platform (User & Order management)
  • Vendor management & supply chain integration
  • Inventory management
  • Company Intranet & Communication/messaging platform
  • Custom Hardware development

The platform we developed streamlined and centralized all of Ritani’s operations to support retailers, customers, employees and new orders. It is a fully integrated and comprehensive turn-key solution that exemplifies the efficiencies that can be gained through a custom cloud-based software platform.