CASE STUDY: Revolutionizing Sales Outreach with Personalized Video

Our client, a leading B2B technology solutions provider, wanted to 10x their sales outreach strategies to accelerate the sales cycle.​

→ The Challenge

The client struggled with maintaining personalized communication with a growing number of prospects and existing clients. Traditional email and phone outreach were time-consuming and didn’t stand out in the noise. They needed a scalable solution to deliver customized messages that got opened, got read and were truly personalized.​

Pain Points

  • Low Engagement Rates: Generic outreach efforts failed to capture the attention of prospects, resulting in low open and click-through rates.
  • Extended Sales Cycles: The lack of timely and personalized communication contributed to prolonged decision-making processes.
  • Generic Outreach: Traditional outreach methods were time-consuming and lacked the personalized touch needed to engage prospects effectively.

→ Our Solution

Lithyem developed an AI-powered system that instantly creates personalized video messages for each prospect at scale to 10x the client’s outreach efforts. It allowed the client to send personalized videos at scale, enhancing engagement without increasing the workload on their sales team.​

We Provided

  • Prospect Research: The system combines LinkedIn data with contact history from Salesforce to create a contact profile.​
  • Script Generation: Utilizing a company knowledge base and the contact profile, an AI tool crafts personalized email and video scripts that reference recent interactions, tailoring the message to each contact.​
  • Video Creation: The automation generates a video using cloned avatars of the actual sales representative, delivering a completely personalized and engaging experience for the recipient.​
  • Email Automation: Finally, the CRM is updated, and emails are sent via the client’s email marketing platform and SMS to allow for real-time multi-channel interactions.

Testimonial

“We didn’t think this sort of solution was even possible. Our sales team can send personalized videos to prospects instantly and the engagement is like nothing we’ve seen before.”

– Frank Penzel, CEO Sentience

Custom AI Automation Platform

35%

Increased Open Rate

→ The client experienced a 35% increase in open rates in a crowded B2B space.

50%

Increased Click Through Rates

→ Qualified leads saw a 50% boost in email click-through rates which converted directly into sales.

20%

Accelerated Sales Cycle

→ The automated system led to a 20% reduction in the average time to close, as clients responded quickly to tailored communications.

40%

Reduction in Effort

→ Automation led to 40% decrease in time spent on manual outreach efforts.