CASE STUDY: Revitalizing Dead Leads

Our client, a prominent supplement contract manufacturing company, facing a competitive market, sought innovative solutions to reengage inactive leads and accelerate their sales pipeline.​

→ The Challenge

The client struggled with a substantial number of dormant leads in their CRM system, leading to missed sales opportunities and inefficient resource allocation. Traditional reengagement methods were labor-intensive and yielded limited success, necessitating a more effective and scalable approach.​

Pain Points

  • Dormant leads: The client had a large number of inactive leads in their CRM, resulting in missed sales opportunities.
  • Inefficient reengagement: Traditional methods for reengaging leads were labor-intensive and not very effective.
  • Inefficient resource allocation: The client was struggling to effectively allocate resources due to the difficulty in prioritizing leads

→ Our Solution

Lithyem developed an advanced AI-powered customer reengagement platform specifically to increase engagement without adding effort to an already busy workforce.

We Provided

  • Personalized Outreach: Utilizing generative AI, the platform crafts individualized messages for each lead, delivered via text messaging and email, to rekindle interest and assess potential.​
  • Sales Knowledge Base: The AI tool is trained on sales and marketing materials and standard operating procedures to answer customer questions and gather the necessary information to move leads forward in the pipeline.
  • Intelligent Lead Qualification: The system captures essential information during interactions and automatically verifies leads against predefined criteria, ensuring only qualified prospects proceed.​
  • Seamless CRM Integration: The platform integrates effortlessly with existing CRM systems, enabling real-time data synchronization and efficient lead management.​

Testimonial

“Lithyem’s intelligent reengagement platform has totally shifted our approach to dormant leads. Personalized interactions and smart lead qualification have brought many prospects back to life, streamlining our sales process and directly boosting our conversions and efficiency.”

– Jake Hytenn, CEO Superior Supplement Manufacturing

Custom AI Automation Platform

50%

Increase in Reactivated Leads

→ The client experienced a 50% increase in reactivated leads, revitalizing previously untapped opportunities.​

35%

Boost in Conversion Rates

→ Qualified leads saw a 35% boost in conversion rates, directly contributing to revenue growth.​

40%

Reduction in Manual Effort

→ The automated system reduced manual outreach efforts by 40%, allowing the sales team to focus on high-value activities.​

60%

Increased Focus on High-Scoring Leads

→ Predictive lead scoring enabled the team to increase its focus on the top 20% of high-scoring leads by 60% on prospects with the highest potential, optimizing resource allocation.​